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Most of the people used this hashtag, staying at home and fighting against the pandemic together. If you want a spellbinding example of storytelling, take a look at Google’s #StayHomeSaveLives campaign. They fail to engrave any special impression on their minds. They are just boring hacks that usually don’t strike chord with the audience. If you tell stories only to sell something, they will be more likely to be pushy promotions and slick sales messages. Storytelling, in social media marketing, is not an exception. They typically convey some sort of moral lesson, thoughts, beliefs, or philosophy about the world and human beings. We usually read stories that have specific characteristics, such as a beginning, middle, and an end with climax or conflict. Instead, it enables you to expose your brand to your audience and tell them what it is all about. Social media storytelling is the process of using social media platforms to tell stories about your brand, products, or whatever to captivate your audience.ĭon’t assume that storytelling on social media is just another tactic to sell products or services. More precisely, they’re social media storytelling. Or a composer unfolds the story behind her latest song in a vlog on Youtube. Someone posts a status on Facebook about how he became a successful marketer.
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And now, people are creating many stories on social media networks. What is social media storytelling?Īs mentioned earlier, stories come in forms beyond what you see in books or movies. However, one common characteristic of all forms of storytelling is that it empowers listeners to visualize vivid, sensory elements of the story based on the storyteller’s performance and their own experiences and understandings. It encourages the listener’s active imagination and involves a two-way interaction between a storyteller and one or more listeners. Stories are revealed through words and actions with improvisation, theatrics, or embellishment. Storytelling is the process of using facts and narratives to communicate and convey specific messages to the audience. They appear in every form of communication like daily conversations, written papers, or blog posts online.Ī story that can provoke a connection between people is at the heart of storytelling. In reality, they are a universal language that everyone can use and understand. Stories, indeed, can not only be found in books. The understanding lies in the fact that stories go beyond pieces of literature. So, how can we define storytelling precisely? Is it the act of telling a story through a thousand words?
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And surely, the reason is that they tell you good stories. Those authors are already successful over the others in terms of captivating your interest and interactions. But you must have one or some favorite authors that you will not hesitate to buy and read all of their pieces. If you are a book lover, continually searching for new books and reading them is normal.